SIMPLIFIED FINTECH APP FOR EVERYONE

Abaaly is a Nigerian super app that brings together social networking and everyday banking in one seamless experience. Users can send money to friends, pay bills, generate virtual cards, and verify their identity through Nigeria’s BVN (Bank Verification Number) system without ever switching apps.

The goal was to make money move as naturally as a conversation: fast, familiar, and built on real trust. Every feature was designed around how Nigerians already live and connect: communal, spontaneous, and deeply human.

My Role

Lead Product Designer

Team

1 Product Manager, 6 Developers (Frontend & Backend), 3 QA

Transactions Volume
0 M+
Utility Bill Categories
0 +
KYC Verification System
0 tiers
Unique Features
0

The problem Statement

Making a difference in the fintech space

How might we give every Nigerian, regardless of banking status, safe, fast, and social access to financial services?

💠 How might we onboard unbanked users without a BVN?

💠 How might we make group bill-splitting feel as simple as tagging a friend?

💠 How might we build trust in a virtual card product for first-time users?

Research & Discovery

Mixed-methods research across 3 weeks

Research Methologies

Competitive Analysis

Key Notes