Habitual Ecommerce Mobile App is an engaging platform that offers users a seamless and convenient shopping experience. In this project, we plan to build an easy-to-use and attractive mobile app. It will help users explore and buy many products on their phones.
By combining thoughtful user experience (UX) design principles with a user-centric approach, Habitual will revolutionize the way users interact with ecommerce platforms.
My focus was on balancing aesthetics and usability. I made sure the app looks appealing and offers an intuitive, enjoyable shopping experience.
My Role
Product Designer
Team
1 Product Manager, 3 Developers (Frontend & Backend), 2 QA
Project Duration
16 Weeks
The problem Statement
These were some of the pain points users face when using other similar applications. The problems received detailed attention, and in the end, I was able to develop some solutions.
💠 Time-consuming product discovery
💠 Difficulty in Tracking Orders
💠 Lack of trust in product quality
💠 Cumbersome checkout process
Design Solutions
SOLUTION 1
I implemented a “one-click” checkout option for returning customers, reducing the number of steps required to complete a purchase.
SOLUTION 2
I integrated push notifications and email alerts to keep users informed about any changes to their order.
SOLUTION 3
I created a well-structured categorization system, allowing users to easily navigate to the desired product category.
Design Impacts
By solving common issues users face when shopping online, Habitual improved the shopping experience and achieved strong results.
With an interactive and visually appealing interface, the Habitual app witnessed a remarkable increase in user engagement. Users spent more time exploring products.
The streamlined checkout process, coupled with personalized product recommendations, led to a 25% reduction in cart abandonment rates.
The app’s user-centric design and trust-building features, such as high-quality imagery and genuine user reviews, contributed to a 20% increase in conversion rates.
Users praised the app for its intuitive navigation, efficient search options, and personalized suggestions. Habitual received a 4.8/5 average rating during the user testing
My Thought Process
As a product designer, I don’t just create pixel-perfect designs. I also do deep research to gather valuable insights
My Responsibilities
I designed a system that builds trust between students during peer-to-peer transactions. My key responsibilities include, but are not limited to:
💠 UI & flow documentation
💠 User research planning
💠 UX architecture
💠 Interaction design
💠 Wireframing
💠 Prototype design
💠 Trust and safety UX
💠 Design system
Research Method
From the survey that I did, I filtered and got 15 people for a direct interview. I did online interviews using Zoom and invited them at different times.
From the interview, I was able to gather some valuable feedback during the interview
Ideation Process
Site Map
Lowfi
Main navigation
Finding products through search
Personalization through onboarding
Wireframes
Main navigation
Searching
Cart and Interests
Final Designs
Onboarding
Siggnup and Login
Home screen => Without interests => With interests.
Orders => Filtering
Search
Product category => Product details
Summary
My key takeaway
The success story of the Habitual Ecommerce Mobile App underscores the significance of putting user needs at the forefront of design.
By empathizing with users and addressing their pain points, I’ve demonstrated that a seamless and engaging shopping experience not only drives user satisfaction but also contributes to substantial business growth.
What I will be improving on
💠 User feedback analysis
💠 Iterative Design Refinements
💠 Personalization Enhancement
💠 Interaction design
💠 Accessibility and Inclusivity
💠 Performance Optimization
