PROJECT OVERVIEW
Hegmof Application
Hegmof is a logistics company operating in Nigeria, offering reliable package delivery and pickup services. This project aimed to design a seamless digital experience for its users (both actual users and delivery agents), including a landing page, a mobile app, and an admin dashboard to manage operations efficiently.
My Role
- End-to-End Product Designer
- Mobile Application
- Web Application
Tools I used
THE PROBLEM
Problem Statement
The Hegmof team struggled with high drop-off rates on the delivery scheduling screen and customer confusion around tracking
- Streamlining operations: Manual logistics processes caused delays and inefficiencies.
- Customer engagement: Limited online presence restricted its ability to attract users.
- User experience: Lack of a robust digital platform for booking and tracking deliveries.
What were the Goals?
- Increase delivery booking completion by 30%
- Simplify scheduling for mobile users
- Reduce support calls about missed deliveries
THE SOLUTION
Design Solution
Landing page
- Simple navigation and clear CTAs for bookings.
- Responsive design for all devices.
Mobile App
- Integrated GPS tracking and secure payment methods.
- User-friendly interface for effortless navigation.
Admin Dashboard
- Advanced analytics for performance tracking.
- Easy task assignment and real-time updates on deliveries.
IMPACTS
Design Impacts
Increased Customer Engagement
- What happened: Within two months of launch, users spent 35% more time on the platform compared to the old system.
- Why it matters: A simple, intuitive interface helped users find what they needed quickly, improving overall satisfaction.
Faster Booking Process
- What happened: Reduced booking completion time from 5 minutes to 2 minutes.
- Why it matters: Users no longer felt frustrated with clunky forms, leading to a 20% uptick in completed orders.
Higher Conversion Rates on Landing Page
- What happened: Conversion rates rose by 40%, driven by clear calls-to-action and visually engaging content.
- Why it matters: Potential customers were more likely to book deliveries after landing on the website.
MY ROLE
My Responsibilties
As a Product designer, I make sure my designs are well-received by users and can be implemented by developers.
- End-to-End Designer
- Research & Ideation
- Design & Prototype
- Testing
Breakdown of what I did
DESIGN PROCESS
My Design Process
As a Product designer, I don’t just design pixel-perfect designs, I make sure I do deep research to gather data
- Research & Ideation
- Design & Prototype
- Testing
- Development
Highlighted design process
Deep dive into my design process
USER RESEARCH
User interview
I conducted user interview to know and get insights of what their point of views are and also what they want to better their experience
PERSONAS
User personas
I get to know users in detail, and I captured important information that helps me to understand the problem and to know my design decision
- User Background
- User interests
- User Pain Point
- Frustration
- Personality
FLOW CHART
User Flow Chart
PROJECT OVERVIEW
Design Roadmap
DESIGN SYSTEM
Design System
- Color style
- Font style
- Components
- Library
COLOR STYLES
FONT STYLES
COMPONENTS
SUMMARY
Conclusion
Working on the Hegmof logistics app was a transformative journey that emphasized the importance of user empathy, data-driven decisions, and scalable design solutions
This project highlighted the importance of balancing user needs with operational requirements. The iterative design process helped refine features to align with user expectations.
WHAT I LEARNED
What I Learned During This Project
- User-Centric Design is Non-Negotiable
Observing real users struggle with existing logistics apps reinforced the need to simplify interfaces and prioritize clarity. This project taught me to listen more closely to user pain points and validate design choices through iterative feedback.
- Collaboration Drives Success
Working with cross-functional teams (developers, stakeholders, and operations staff) highlighted the value of clear communication. I learned that design is not just about aesthetics but aligning business goals with user needs to create seamless experiences.
- Scalability and Flexibility Matter
Building for a logistics service in a growing market like Nigeria demanded solutions that could adapt. Incorporating features like multi-lingual support and modular design systems prepared the app for future expansions.
- The Power of Visual Feedback
Features like real-time GPS tracking and delivery status notifications showed how small design elements can significantly boost user confidence and trust.
NEXT STEPS
What's Next
- Enhanced AI-Driven Features
Incorporate machine learning to predict delivery times and optimize routes for even faster services.
- Eco-Friendly Innovations
Introduce a carbon footprint tracker for deliveries, aligning with global sustainability goals.
- Broader Accessibility
Expand into rural areas with offline functionality to support underserved communities.
- Advanced Analytics Dashboard
Provide Hegmof admins with deeper insights into delivery performance and user behavior for strategic planning.