Abaa is a Nigerian super app that brings together social networking and everyday banking in one seamless experience. Users can send money to friends, pay bills, generate virtual cards, and verify their identity through Nigeria’s BVN (Bank Verification Number) system without ever switching apps.
The goal was to make money move as naturally as a conversation: fast, familiar, and built on real trust. Every feature was designed around how Nigerians already live and connect: communal, spontaneous, and deeply human.
My Role
Lead Product Designer
Team
1 Product Manager, 6 Developers (Frontend & Backend), 3 QA
Project Duration
12 Months
The problem Statement
How might we give every Nigerian, regardless of banking status, safe, fast, and social access to financial services?
💠How might we onboard unbanked users without a BVN?
💠How might we make group bill-splitting feel as simple as tagging a friend?
💠How might we build trust in a virtual card product for first-time users?
Research & Discovery
Competitive Analysis
Key Notes
