Design Components: UI/UX Designer, Web Design, Product Design, Web Interface

PROJECT OVERVIEW

Habitual e-commerce Mobile Application

Habitual Ecommerce Mobile App is an engaging platform that offers users a seamless and convenient shopping experience. In this project, we aim to create an intuitive and visually appealing mobile application that empowers users to explore and purchase a wide range of products at their fingertips.

By combining thoughtful user experience (UX) design principles with a user-centric approach, Habitual will revolutionize the way users interact with ecommerce platforms.

My focus was on maintaining a delicate balance between aesthetics and usability, ensuring that the app not only looks visually appealing but also provides an intuitive and delightful shopping experience for users.

My Role

  • End-to-End Product Designer
  • Mobile Application

Tools I used

Product Design Tools

THE PROBLEM STATEMENT

Revolutionizing Shopping: Streamlining Choices, Elevating Experience.

These are some of the pain points users face when using other similar applications. The problems were paid detailed attention to, which, in the end, I was able to draw some solutions to…

  • Time-consuming product discovery

Users find it time-consuming to sift through a vast array of products to find what they need.

  • Difficulty in Tracking Orders

Users struggle to keep track of their orders and shipments, leading to frustration and uncertainty.

  • Lack of trust in product quality

Users hesitate to make purchases online due to concerns about product quality and accuracy.

  • Cumbersome checkout process

Users abandon their shopping carts due to a complex and time-consuming checkout process.

SOLUTIONS

Design Solutions

This is where I translated all the pain points into a measurable success. In every project, I focus not only on creating beautiful interfaces but on delivering results that align with real business goals and user needs.

Solution 1

  • Streamlined and Secure Checkout

I implemented a “one-click” checkout option for returning customers, reducing the number of steps required to complete a purchase.

Mobile App Design, UIUX Designer, Web Design, Product Design, Web Interface

Solution 2

  • Real-Time Order Tracking

I integrated push notifications and email alerts to keep users informed about any changes to their order.

Mobile App Design, UIUX Designer, Web Design, Product Design, Web Interface

Solution 3

  • Intuitive Product Categorization and Search

I created a well-structured categorization system, allowing users to easily navigate to the desired product category.

Mobile App Design, UIUX Designer, Web Design, Product Design, Web Interface

DESIGN IMPACTS

Transforming Ecommerce with Habitual App

By addressing the common pain points that users face when shopping online, Habitual successfully redefined the shopping experience and achieved remarkable results.

  • Enhanced user engagement

With an interactive and visually appealing interface, the Habitual app witnessed a remarkable increase in user engagement. Users spent more time exploring products.

  • Reduced cart abandonment

The streamlined checkout process, coupled with personalized product recommendations, led to a 25% reduction in cart abandonment rates.

  • Improved conversion rates

The app’s user-centric design and trust-building features, such as high-quality imagery and genuine user reviews, contributed to a 20% increase in conversion rates.

  • Positive User Feedback

Users praised the app for its intuitive navigation, efficient search options, and personalized suggestions. Habitual received a 4.8/5 average rating during the user testing

DESIGN THINKING

My Design Process

As a Product designer, I don’t just design pixel-perfect designs; I make sure I do deep research to gather valuable information

  • Discovery
  • Research & Ideation
  • Wireframing
  • Design & Prototype
  • User Testing and Feedback
  • Iteration
  • Development handoff

MY ROLE

My Responsibilities

As a Product Designer, I ensure that my designs are well-received by users and can be easily implemented by developers.

  • UI Documentation

So that the requirements and problems obtained meet the target market.

  • UI Audit

I performed UI audits. Ensure that nothing goes wrong when the App is created.

  • Flow Documentation

When the application is continued, it can be easily carried out.

  • UI Documentation

I provided a comprehensive UI documentation so that developers can implement it well.

  • Provide Assets

I ensured assets contained in the UI are usable and are provided in multiple sizes.

  • User testing

User testing using UT and AB testing, so that the App can be well-received.

RESEARCH METHOD

User interview

From the survey that I have done, I filtered and got 15 people for a direct interview. I did online interviews using Zoom and invited them at different times.

User Interview, I conducted user interview to know and get insights of what their point of views are and also what they want to better their experience

Feedback from the interview

From the interview, I was able to gather some valuable feedback during the interview

IDEATION

Sketches

Design Sketches, UI Designer, UX Designer, Principle of Design, Product Designer

SITE MAP

User Flow

I get to know users in detail, and I captured important information that helps me to understand the problem and to know my design decision

LOWFI

Low Fidelity Concepts

Main navigations

Low Fidelity, Prototype, Product Designing

Finding products through search

Low Fidelity, Prototype, Product Designing

Personalization through onboarding

Finding products through your shopping trends

WIREFRAMES

Wireframing

Main navigations

Wireframing concepts, UI/UX Designer, Wireframe

Searching

Wireframing concepts, UI/UX Designer, Wireframe

Cart and interests

Wireframing concepts, UI/UX Designer, Wireframe

DESIGN SYSTEM

Design System

  • Color style
  • Font style
  • Components
  • Library

COLOR STYLES

Color Theory, Product Designer

FONT STYLES

Inconography, Product Designer

ICONOGRAPHY

Inconography, Product Designer

HIGHFI

Final composition

Onboardings

Onboarding, Product Designer

Sign up Screens

Onboarding, Sign up, Product Designer

Home Screens

Onboarding, Sign up, Home page, Product Designer

CONCLUSION

Key Take Away

The success story of the Habitual Ecommerce Mobile App underscores the significance of putting user needs at the forefront of design.

By empathizing with users and addressing their pain points, I’ve demonstrated that a seamless and engaging shopping experience not only drives user satisfaction but also contributes to substantial business growth.

WHAT'S NEXT

My Next Steps

  • User feedback analysis

Review the feedback collected from users after the app’s launch.

  • Iterative Design Refinements

Based on user feedback and insights, I will iterate on the app’s design to address identified issues and enhance the user experience.

  • Personalization Enhancement

Further refine the app’s recommendation algorithms based on user interactions and preferences.

  • Accessibility and Inclusivity

Implement design adjustments and features to make the app more inclusive and user-friendly for everyone.

  • User Journey Optimization

I will analyze user flows and navigation paths to identify any bottlenecks or areas where users might drop off.

  • Performance Optimization

Collaborate with the development team to optimize the app’s performance, ensuring fast loading times and smooth interactions

  • Performance Optimization

Collaborate with the development team to optimize the app’s performance, ensuring fast loading times and smooth interactions