Revolutionalizing Shoping Experience

Designing an enterprise banking platform that simplifies complex operations across customer management, payments, lending, compliance, and branch operations

e-Commerce App

Shopping Experience

Mobile Application

Design System

Project Overview

Habitual Ecommerce Mobile App is an engaging platform that offers users a seamless and convenient shopping experience. In this project, we plan to build an easy-to-use and attractive mobile app. It will help users explore and buy many products on their phones.

By combining thoughtful user experience (UX) design principles with a user-centric approach, Habitual will revolutionize the way users interact with ecommerce platforms.

My focus was on balancing aesthetics and usability. I made sure the app looks appealing and offers an intuitive, enjoyable shopping experience.

My Role

Product Designer

Platform

e-Commerce Platform

Project Duration

18 Weeks

Team

Product Managers, QA Engineers, FrontEnd and BackEnd Engineers

What I did

Product Research, Competitive Analysis, UX Strategy, Prototyping, Design System, High-Fidelity Design. 

Tools I used

Figma, FigJam, Miro, Maze

The Problem

How to make people happily buy more with ease

Revolutionizing Shopping: Streamlining Choices, Elevating Experience.

These were some of the pain points users face when using other similar applications. The problems received detailed attention, and in the end, I was able to develop some solutions.

💠 Time-consuming product discovery

💠 Difficulty in Tracking Orders

💠 Lack of trust in product quality

💠 Cumbersome checkout process

Mobile App Design, UIUX Designer, Web Design, Product Design, Web Interface

My THought Process

How did I make this work?

As a product designer, I don’t just create pixel-perfect designs. I also do deep research to gather valuable insights to back my design decisions.

I mapped out all the design phases and deliverables and executed them one after the other.

Research Method

From the survey that I did, I filtered and got 15 people for a direct interview. I did online interviews using Zoom and invited them at different times.

User Interview, I conducted user interview to know and get insights of what their point of views are and also what they want to better their experience

From the interview, I was able to gather some valuable feedback

Ideation Process

I sketched some few ideas based on the solution

Design Sketches, UI Designer, UX Designer, Principle of Design, Product Designer

Site Map / Information Architecture

I captured key information that guides my design decisions

Low-Fidelity Prototype

I created the low-fidelity concepts

Main Navigation

Low Fidelity, Prototype, Product Designing

Finding products through search

Low Fidelity, Prototype, Product Designing

Personalization through onboarding

Finding products through your shopping trends

Wireframes

I added a bit of detail to the accepted concepts

Main Navigation

Wireframing concepts, UI/UX Designer, Wireframe

Finding products through search

Wireframing concepts, UI/UX Designer, Wireframe

Cart and interest

Wireframing concepts, UI/UX Designer, Wireframe

Design Solutions

Putting it all together to solve the problem

This is where I translated all the pain points into measurable success.

SOLUTION 1

  • Streamlined and Secure Checkout

I implemented a “One-click” checkout option for returning customers, reducing the number of steps required to complete a purchase.

SOLUTION 2

  • Real-Time Order Tracking

I integrated push notifications and email alerts to keep users informed about any changes to their order.

SOLUTION 3

  • Intuitive Product Categorization and Product Details

I created a well-structured categorization system, allowing users to easily navigate to the desired product category.

Design Impacts

Transforming Ecommerce with Habitual App

By solving common issues users face when shopping online, Habitual improved the shopping experience and achieved strong results.

  • Enhanced user engagement

With an interactive and visually appealing interface, the Habitual app witnessed a remarkable increase in user engagement. Users spent more time exploring products.

  • Reduced cart abandonment

The streamlined checkout process, coupled with personalized product recommendations, led to a 25% reduction in cart abandonment rates.

  • Improved conversion rates

The app’s user-centric design and trust-building features, such as high-quality imagery and genuine user reviews, contributed to a 20% increase in conversion rates.

  • Positive User Feedback

Users praised the app for its intuitive navigation, efficient search options, and personalized suggestions. Habitual received a 4.8/5 average rating during the user testing

Other UI Screens

Transforming Ecommerce with Habitual App

Onboarding

Sign up and Login

Home screen => Without interests => With interests.

Orders => Filtering

Search

Product category => Product details

Summary

Key Takeaway and What’s Next for Me

What’s Next

💠 User feedback analysis
💠 Iterative Design Refinements
💠 Personalization Enhancement
💠 Interaction design
💠 Accessibility and Inclusivity
💠 Performance Optimization

Key Takeaway

The success story of the Habitual Ecommerce Mobile App underscores the significance of putting user needs at the forefront of design.

By empathizing with users and addressing their pain points, I’ve demonstrated that a seamless and engaging shopping experience not only drives user satisfaction but also contributes to substantial business growth.